March
4
A Tale Beyond Time: Part II
Here's the second half of our interview with Beyond Time Comics' John E. Hervey II (director of finance and operations, and book's writer) and Priscilla A. Tjio (director of sales and marketing) as they ready the launch of their comic book Black Tiger: Legacy of Fury. Unlike the 'stumbled-into-it' or 'stroke-of-luck' stories that are popular, John and Priscilla wanted to create a comic book, and did. It took work and perseverance, as anything worth doing does, but they launch next week.
HOW DID/DO YOU HANDLE DISTRIBUTION AND MARKETING CONCERNS?
Priscilla A. Tjio (PT): Distribution is being done through Diamond Comics Distributors. They are the main distributor in this industry. We put a full page ad in their monthly Previews catalog which retailers will order from. Of course, there are literally thousands of products in that book, so we know we need to do more to get the word out. As far as marketing, we have been using the internet as a tool, posting on various bulletin boards and sending e-mails to associates asking to spread the word. We will also be present at various comic cons including the San Diego Comic Con in July. Of course, interviews such as this will help. ... They did ask to see the first issue in its entirety. After they saw it, it did not take long before we started the process for release.
WHAT WAS THE MOST DIFFICULT PART OF GETTING THE COMIC BOOK CREATED?
PT: Getting the right team of artists together. We were looking for artists who are not only talented, but had the discipline to meet the necessary deadlines. Once we got the team together, we felt comfortable to move our project further.
John E. Hervey II (JH): We had given one artist a script from which they were to pencil a particular page for our review. The story was a contemporary one, set in today’s Los Angeles. When we received the page, the artist took the liberty of taking the contemporary story and setting it in a future with flying cars and hovering stop lights. I appreciate artistic expression, but that was overboard.
WHAT WAS SOMETHING YOU ENCOUNTERED THAT WAS TOTALLY UNEXPECTED?
PT: The positive response we have been receiving from many people and the willingness of individuals to help us in this development stage. This has really kept us positive and motivated in making sure our products are high quality.
WAS THERE ANY POINT THAT YOU WANTED TO GIVE UP THE WHOLE THING? WHY?
JH: There definitely have been times when things were not moving the way we would have liked, but there was never a point at which either of us felt like giving up. Ultimately, we’re pursuing our dream, and we’ve known from the beginning that it would not be an easy road.
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