April
19
DC takes "Countdown" to MySpace
DC will be previewing its new weekly series "Countdown" on MySpace.com's comic book area. Details from the PR:
DC COMICS PARTNERS WITH MYSPACE FOR AN EXCLUSIVE PREVIEW OF COUNTDOWN
New York, NY - COUNTDOWN, DC Comics’s new, yearlong weekly series, will be supported with an unprecedented preview of the first two issues of the series on MySpace’s new comic book community. MySpace Comic Books, located at www.myspace.com/comicbooks, will be the only place to see the first two issues of COUNTDOWN online, in their entirety. The online content will roll out over a series of three weeks:
• The first ten pages of COUNTDOWN 51 will be on www.myspace.com/comicbooks on May 4.
• The last 12 pages of COUNTDOWN 51 will be on the site on May 11, along with the first 12 pages of issue 50.
• The last ten pages of COUNTDOWN 50 will be on the site on May 18.DC will also launch a DC Nation MySpace page on May 2.
“We have so much faith in this series that we did something special with MySpace to get the first issues out in front of as many eyes as possible,” said Dan DiDio, Senior Vice President — Executive Editor, DC Comics. “This is our biggest series of 2007 and we’re presenting it in the biggest way possible.”
With placement on MySpace Comic Books as well as the MySpace home page, COUNTDOWN will reach a sizeable online audience. MySpace is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. As the most trafficked web site in the United States, MySpace has nearly 65 million unique monthly users. MySpace Comic Books (www.myspace.com/comicbooks) is the site’s online destination for fans of manga, graphic novels and comic books. Fans and friends of MySpace Comic Books can check out the community to find the most exciting projects, creators, news, and events in the industry.
Additionally, DC has now revealed widespread yearlong coverage, including:
• Feature and review coverage have also been secured in various mainstream press outlets, including The New York Times, The Washington Post, Scripps Howard News Service, TV Guide and scores of local newspapers across the country.
• Monthly coverage in Comics Buyer’s Guide.
• Regular coverage in Comic Shop News, including an interview with series editor Mike Marts timed to the release of the first issue.• A weekly conversation with the editor of COUNTDOWN on Newsarama.com, including cover debuts, roundtable commentary and interior page previews.
• Regular print coverage in Wizard and weekly coverage online at WizardUniverse.com.
ABOUT COUNTDOWN: Emmy award winning creator Paul Dini (the writer/story editor of ABC’s Lost and the producer/writer of Batman: The Animated Series) will be the head writer for COUNTDOWN. COUNTDOWN will commence publication with issue #51 on May 9th, 2007, and count down backwards, one number a week, until issue #0 is published in 2008. Over the course of a year, COUNTDOWN will span the entirety of the DC universe and showcase DC’s rich history by focusing on characters as diverse as longtime fan favorite (and Superman’s pal) Jimmy Olsen and cult favorite (and former Wonder Girl) Donna Troy. As he did with Lost, Justice League and Justice League Unlimited, Dini will balance character development, a large cast of characters, intrigue, suspense and, oh, yes, lots and lots of action.
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This sounds like an interesting cross-promotional enterprise for the new series. I'm glad to see DC at least trying to find new readers by establishing such a concerted presence on MySpace. Hopefully it will pay off for them (this is presuming that Countdown will be good...something I'm imagining it will be with Dini at the helm.)
Posted by: Michael K. Willis | April 23, 2007 at 11:40 PM