January
24 ABC plugs 'Lost' promos into Marvel books

Here's an odd story that takes the idea of product placement in comics to a new and slightly different level. ABC has been placing elements from "Lost" in various Marvel books to promote the show's season premiere next week. I havent' seen any such references myself, but I'm hoping these are just background things that don't affect the stories, rather than having, say, the Hulk, smashing a tank while saying something like "Puny humans keeping Hulk from Lost premiere!!"

I'm going to look for some examples. In the meantime, here's the PR, via the futon critic:

DISCOVER "LOST" IN MARVEL COMICS

ABC Marketing Places Key Visual References from the Hit Show in Popular Marvel Comics, Including Uncanny X-Men, Incredible Hercules, Thunderbolts and Wolverine Origins

Now fans can discover elements from the hit series "Lost" in Marvel Comics. ABC marketing has strategically placed images and references from the show in various comic books, including Uncanny X-Men, Incredible Hercules, Thunderbolts and Wolverine Origins on sale now. Examples of "Lost" references include a "Lost" poster, the number 6, and the slogan "Find Yourself" in the latest editions of numerous Marvel comics throughout the month. Expect more "Lost" placements to pop up in comic books on stands January 23 and January 30.

Season Four of "Lost" premieres, Thursday, January 31 at 9:00 p.m., ET.