As Michael Bay’s “Transformers: Revenge of the Fallen” chases box office records after grossing $60.6 million on opening day, the filmmaker took time out to talk with BFD about the business of blockbusters, the impact of piracy, and the virtues of sharing risk with studios.
BFD: How do you spend opening night?
Bay: I always go to Mr. Chow’s for dinner with my producers, studio and marketing execs, my agents and lawyers. We get our first numbers there and then we hit the theaters. You’ve got to go there. And hope you see happy, smiling faces walking out. Last night, I tried to sneak in the side, but somebody noticed me and then they’re lining up for pictures. At the Arclight, somebody yelled “speech!” and I found myself talking to 900 people.
BFD: Salary deferrals have become commonplace, but not when you made “Pearl Harbor.” You made more money, but said, “Never again.”
Bay: Well, that was because of the way it came about. You work on the movie for nine months and then right before you shoot Joe Roth says, “Mike, I’m going to take away your fee.” It didn’t feel good.
BFD: So you deferred on “Transformers” and the sequel, and the L. A. Times predicts you might make more than any director on a movie. How do you feel about these deals, which are becoming the new economics of Hollywood moviemaking?
Bay: Okay. I run my sets and my pictures tight and we came in $4 million under budget. There is so much waste in this business, directors who have big shows like this one, who keep a second unit for the entire time. We were able to make this for $194 million, instead of the $230-270 million that the average sequel of this nature seems to cost. I work with one of the best crews in the world, we work efficient 12-hour days. We don’t build $3 million sets and then the director walks in and says, “Fuck it, I’m not going to use that set.” The stories I hear from my crew members, of waste on other pictures, of directors shooting a six- or eight-hour day, it’s just staggering. Some directors will look a studio executive in the eye and say, “Sure I’ll come in at this budget,” and then they behave like terrorists. By then, you’re committed and screwed. The thing that “Pearl Harbor” taught me was you’ve got to become a partner with the studio and deferring makes you more invested in that. I think it’s important and I think you need to be honest with your partner.
BFD: You have final cut as director and producer, but that’s also going by the wayside. What leverage does it give you?
Bay: It’s a club you hide behind your back but you hope you never have to use. Final cut for some can be a defense mechanism and for others an extortion mechanism. I am not one of those people who hold out my final cut; I think that’s ridiculous. I can think of examples where it allowed me to put some comic moments in these films. The studios have always been very good with me and never demand I take anything out. They suggest, sometimes I say no and then we see if the whole audience laughs and I was right. You need more laughter in the summertime. Literally, I was told we shouldn’t have talking robots in the first film. But you’ve got to be able to listen to your audience and to producers who look at your movie and bounce things around with you. That’s the Don Simpson-Jerry Bruckheimer dynamic and any director needs those people because you are just too close to it. I still feel if I could have had two more weeks on “Transformers,” I could fix a lot of stuff. But I ran out of time. My philosophy on final cut is you protect the movie at all costs. At studios, you deal with people who have their own agendas and you have to keep this agenda-free and all about the movie and the experience.
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