Baron Cohen Hangs Shingle, Lands Big Col Deal
Baron Cohen has formed Four By Two Films, and has gotten his production shingle off to a rousing start with a spec pitch auction that saw Columbia Pictures spend seven-figures to beat out two other studios for an untitled vehicle for him.
Baron Cohen will write the script with Ant Hines, Peter Baynham and Dan Mazer., the quartet scripted both “Borat” and “Bruno,” getting an Oscar nom for the former.
At the same time, Four By Two Films has made a deal with Universal Pictures for “Accidentes,” a Baynham-scripted comedy in which Baron Cohen will play an ambulance-chasing personal injury attorney of Latin descent who becomes a hero of the working class when he helps an immigrant win a judgment against his wealthy employer after a landscaping mishap. He becomes the enemy of L.A.’s power elite.“Accidentes” was originally acquired as a pitch last year by Fox Atomic, whose topper Debbie Liebling was the exec who acquired “Borat.” That production label folded, the rights lapsed, and a new deal was just made at Universal, which distributed the Baron Cohen-starrer “Bruno.”
Baron Cohen will produce both pics.Baron Cohen last starred in “Bruno,” and while that film didn’t match the weighty expectations created by “Borat,” the under $40 million comedy about the flamboyant Austrian fashionista grossed nearly $140 million worldwide. “Bruno” and “Borat” together grossed nearly $400 million worldwide.
He will now focus on playing characters in scripted fare, which he has already done in scene stealing work in “Talladega Nights” and “Sweeney Todd.”
Baron Cohen has hired Todd Schulman as vice president of development for Four By Two. Schulman was co-producer on “Bruno.”
Baron Cohen hasn’t set up his next star vehicle, but the Columbia comedy is definitely a candidate. Baron Cohen’s repped by WME, Hines by ICM and Baynham and Mazer by UTA.
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Accidentes? That looks really stupid. No one's gonna want to see that. He should aim higher
Posted by: Awful | 11/06/2009 at 12:36 PM
Awful, you're an absolute idiot.
Posted by: Monica | 11/06/2009 at 10:02 PM
envy...envy...
The true is: Sacha Baron Cohen is a comic genius!
Jai ;-)
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