And the hits just keep on coming ...

Yesterday we exposed Deadline Hollywood Daily's increasing use of the EXCLUSIVE tag in cases when they didn't break the story (see previous post). They must've really enjoyed the publicity, because they've done it again today -- twice:

Posted by Variety at 3:06 p.m. PDT:

... aaaand posted by Deadline at 3:08 PDT:

And this one, posted by Variety at 3:46 p.m. PDT:

... followed by Deadline at 3:51 p.m. PDT (it's since been changed to "BREAKING," but here's the screenshot of how it posted):

Notice that in neither case did Variety claim "EXCLUSIVE," despite being first. The reason? Editors here knew that the information was going around multiple outlets. To claim an exclusive for typing faster (or cutting and pasting press releases faster, as is the case with Deadline) is not in the spirit of the scoops game -- it's cynical at best, and dishonest at worst.

You won't see that here.