'Heartbeats' Endangers Environmental Message
The second installment of MSNBC's environmentally minded documentary project "Future Earth," this one subtitled "100 Heartbeats," is certainly full of good intentions, exploring endangered species around the globe, from white rhinos to sea turtles, wolves to frogs.
It's just kind of a snooze -- as if the genre hasn't evolved at all since "Mutual of Omaha's Wild Kingdom" roamed the airwaves decades ago.
I used to love that show, but I suspect the original wouldn't hold up particularly well today. The bar for nature programming has simply been raised too high by endeavors like Discovery's "Planet Earth" that mix jaw-dropping imagery with a more visceral approach to documenting the wonders of the natural world.
Airing Nov. 22 in the midst of NBC Universal's Green initiative, "Future Earth" is hosted by Jeff Corwin, and he does the whole Marlin Perkins thing of participating in most of the activities he witnesses. It's just hard to imagine much of "100 Heartbeats" coming as a revelation to anybody interested in the environment or nature programming, and those to whom it would be new wouldn't watch in the first place -- unless perhaps they were being forced to for civics class.
"Future Earth" comes from NBC News' Peacock Prods., and a third installment is due later this year (the first aired in April, around Earth Day). I'm all for more programming highlighting the plight of endangered species, but the genre needs to be smarter -- and less preachy -- to really resonate. If this is as good as it gets, good intentions notwithstanding, the kind of commitment necessary to keep green programming alive might itself become endangered.





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