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Has Fox Feud Helped Cool GE's Ardor for Owning NBC?

It's obviously not a major factor, but it's interesting to ponder whether General Electric's openness to a deal that might involve giving up majority control of NBC Universal has anything to do with the headaches that the Fox News Channel-MSNBC feud have dropped in the lap of GE CEO Jeffrey Immelt.

The mere fact that GE brass would be drawn into past (and unsuccessful) efforts to negotiate a kind of ceasefire suggest that Immelt was tired of having Bill O'Reilly giving out his email address and accusing him of secretly working on behalf of Iran to undermine U.S. interests. (That's only a slight exaggeration of the charges that O'Reilly has thrown at GE and NBC U as retaliation for allowing Keith Olbermann to name him "Worst Person in the World" every other night.)

Of course, the larger reason has to do with economic factors and NBC's degraded place within the TV universe. The old "Six Sigma" philosophy says to be first in every one of your businesses. At this point, as evidenced by "The Jay Leno Show" cost-saving maneuver, NBC is playing defense, not offense, and Universal has experienced a similarly underwhelming run at the boxoffice.

Foremost, though, Jeff Zucker has stated repeatedly that NBC Universal is primarily a cable company now, and those assets mesh perfectly with Comcast's profile.

Still, if nothing else Immelt could see shedding some of the peripheral grief that goes with the stewardship of NBC in these politically polarized times -- including the assaults from O'Reilly -- as a welcome bonus to a possible deal.

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Comments

Jack Henry

Not as big a deal as you think. Step out of the Hollywood echo chamber. These cable news audiences are small, getting a disproportionate amount of coverage by media such as this. No one gives a Sh*t.

Charley James

Wait a minute. This article doesn't make sense.

General Electric's CEO Jeffrey Immelt may be irritated that the MSNBC-Fox fued led to personal details of his life being aired by Bill O'Reilly, and angry that O'Reilly lied about connections between GE and Iran. But the putative "fued" that's mostly between Keith Olbermann and O'Reilly - and now Glenn Beck - has done wonders for the size of MSNBC's prime time audience and advertising.

I'm old enough to remember the "fued" between Jack Paar and Ed Sullivan, another tempest in a teacup, and how it caused the numbers for both shows to skyrocket.

Immelt may not like his e-dress being given out by O'Reilly (and which GE's IT department changed the next day) but I'm sure he loves the ad revenue coming in from the net.

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About

Brian Lowry is Variety's TV critic and a media columnist.
BLTv examines the state of television, including notable high- and lowlights, in addition to a couch's-eye-view of the media and the way in which it's covered.