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Set TiVo for Sweeps Week Invasion of Palin-Mania

Well, at least there's nothing rogue about Sarah Palin's book-promoting machinery.

The former Alaska governor and Republican vice presidential candidate already has a much-anticipated Nov. 16 date with "The Oprah Winfrey Show" -- anticipated, mostly, because Winfrey publicly supported Barack Obama. Now Palin is set for a multipart interview with Barbara Walters starting Nov. 17 that will spill across "Good Morning America," "Nightline" and "20/20" through that week.

Given that Palin's pre-election interviews with Katie Couric and Charles Gibson were instrumental in painting her as being in over her head on the national political stage to much of America, it will be interesting to see how she fares in the softer focus of what amounts to the celebrity interview, all in the service of her book "Going Rogue: An American Life."

Walters probably won't elicit tears, but I suspect Palin will do much better in this format -- although whether that prepares the Wasila native more for life as a media darling than future political runs is anybody's guess. And while additional broadcast stops have yet to be announced on the book tour -- "The Jay Leno Show?" Maybe even (gasp) David Letterman? -- Palin is also set to visit with Fox News' Sean Hannity on Nov. 18, the host with whom the candidate spent many a softball-filled hour while on the campaign trail.

Even a Maverick-y rogue knows it's smart to play to the base.

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About

Brian Lowry is Variety's TV critic and a media columnist.
BLTv examines the state of television, including notable high- and lowlights, in addition to a couch's-eye-view of the media and the way in which it's covered.