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New Nielsen TV Universe Estimates: 295 Million

By: Brian Lowry
Published: Fri, August 27, 2010, 8:03 AM
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For some reason it's my favorite press release of the year -- when Nielsen resets the playing field and notes the rise in the population, all timed for the new TV season.

And the numbers are....

For the 2010-2011 broadcast season, Nielsen estimates the total number of TV households in the U.S. will climb to 115.9 million, an increase of one million homes from last year. Nielsen also estimates an increase of more than two million persons age two and older (P2+) in U.S. TV households, for a total of 294,650,000 people.

us-tv-homes

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Posted: Fri, August 27, 2010, 8:03 AM

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About

Brian Lowry is Variety's TV critic and a media columnist.
BLTv examines the state of television, including notable high- and lowlights, in addition to a couch's-eye-view of the media and the way in which it's covered.
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