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DXD's 'Ultimate Spider-Man' Swings ... And Misses

What would Spider-Man look like as strained through the juvenile, rapid-fire-joke filter of "Family Guy?" Disney XD's "Ultimate Spider-Man," unfortunately, seeks to find out.

Paired with the animated "Avengers: Earth's Mightiest Heroes" and premiering April 1 -- all rather transparently to help cash in on, and beat the drums for, the upcoming Avengers live-action movie -- "Ultimate Spider-Man" has an odd, Spidermanborscht-belt comedy quality to it, while pairing Spidey with teen versions of several established second-tier Marvel heroes (Power Man, Iron Fist, White Tiger, Nova), creating a sort-of alternative to DC's "Teen Titans."

If only they were that interesting. Instead, the group -- assembled by S.H.I.E.L.D., with Chi McBride providing the voice of Nick Fury -- spends a lot of its time bickering during the premiere. Granted, such squabbling is a Marvel staple, but here it plays like a bad episode of one of Disney XD's live-action efforts aimed at tween boys.

The studio and channel are being shrewd about using Disney XD as a platform to showcase animated versions of Marvel characters, just as DC/Warner Bros. has done on Cartoon Network. Still, this high-profile misfire with "Spider-Man," creatively speaking, doesn't bode well for Marvel's efforts to straddle the line of catering to kids without dumbing down venerable properties that plenty of adults know and love.

Admittedly, that's a difficult challenge, but by that measure "Ultimate Spider-Man" is both a nice-looking swing and a pretty clear miss.

And as George of the Jungle used to say, watch out for that tree.

 

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About

Brian Lowry is Variety's TV critic and a media columnist.
BLTv examines the state of television, including notable high- and lowlights, in addition to a couch's-eye-view of the media and the way in which it's covered.