Nickelodeon Study: Grandparents Aren't Old Farts
Nickelodeon presented its latest research study about the shifting nature of the U.S. family on Thursday morning, and there were no major newsflashes to come out of the data.
There were, however, some interesting tidbits, beginning with this rather unsettling statistic: Most grandparents achieve that status for the first time at age 48. And several other findings in the survey -- which polled kids age 8-21, as well as the parents and grandparents of kids age 2-21 -- fell into line with the notion that our image of grandparents today -- many of them online, youthful and active -- is a far cry from what they were in the old days.
I think the point of this is that grandparents have more money to buy stuff for kids, but I could be mistaken.
Some other noteworthy statistics from the Nickelodeon-Harris Interactive "The Family GPS" survey:
- Kids are more diverse than the older population, breaking down as 56% white, 22% Hispanic and 14% black.
- Just under two-thirds of kids (65%) live in two-parent households, with 23% living in single-parent homes. (The rest don't live with either parent.)
- Although the study touted that 88% of kids and 82% of parents said they thought that interracial marriage was "OK," only 70% of grandparents agreed.
- Similarly, 65% of 13-21-year-olds were OK with same-sex couples having children, compared to 57% of parents and 52% of parents -- additional evidence that those fighting against gay rights had better enjoy their political victories now.
- The economy is taking a toll on families' security, with 48% saying that there's been a decline in their economic situation, compared to 37% in the 2008 study conducted before the financial crisis.
Finally, the presentation was followed by a panel moderated by Dr. Drew Pinsky, the host of VH1's "Celebrity Rehab" and "Sex Rehab" series. That seemed like a really good time to leave, but not before research exec Ron Geraci introduced the ubiquitous "Loveline" host with this amusing one-liner: "Dr. Drew's on VH1 more than SpongeBob's on Nickelodeon."
According to my unofficial polling, 100% of BLTV bloggers agree with that.





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