CPL Asks $2 Million Question
The Cyberathlete Professional League is taking a decided risk. After seven years of tournaments where winners have walked away with over $2 million donated from corporate sponsors, the CPL put this question to its members:
Do companies that sponsor CPL have a better chance of getting the gaming community's purchasing dollars and recommendations?
The question has sparked an interesting debate on the CPL message boards, and frankly, it's likely the group might not receive an answer they like (although when you self-select like this, I would imagine that people are more likely to take a high ground and claim that no corporate advertising and marketing affects their decision).
For an industry trying to grow up – in this case, professional game tournaments – it's a fascinating discussion to follow.
Aug 20, 2004 at 03:15 PM by Brad King in Advertising / Marketing | Permalink
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