MTV, Game Industry Get Out the Vote

MTV and a dozen video game makers unveiled an animated video called Stand and Choose aimed at mobilizing young voters as part of the music network's presidential "Choose or Lose" campaign.

The vignette features 50 game characters encouraging the youth vote. The video is currently being shown at the PRElection section of MTV.com; however, starting on Oct. 12, it will be seen in rotation on MTV, MTV2, mtvU, MTV.com, Spike TV, The N, MTV’s video on demand on Comcast, and the network's wireless platform.

"Video games and MTV are both enormously popular with young adults of both genders, so using video game characters to encourage voting among this age group is a natural fit," Douglas Lowenstein, president of the Entertainment Software Association, said in a written release. "Stand and Choose is a creative, non-partisan way to reach the generation that has grown up both wanting their MTV and playing computer and video games."