MS, Intel Push Digital Home

Microsoft and Intel announced a joint marketing and promotion campaign that would educate consumers on how emerging technologies will transform their home lives, according to thisCnet News.com article.

Both companies have been touting emerging home-entertainment technologies, hoping that consumers would be lured in by the ever-increasing networked devices that allow people to share and shift files between personal devices. However, there have been problems – particularly that more complex devices can sometimes be a bit maddening.

The campaign is meant to address one of the key complaints about consumer electronics devices that use digitized content, which is simply that they are harder to figure out how to use.

Digitized content, such as audio files and video clips, is more portable and transferable between devices and, in most cases, is of higher quality than analog content.