Pizza Comes to EverQuest

This is either the coolest promotion ever -- or it's a signal that the world is coming to an end. My friends over at BoingBoing point out that Pizzahut.com has set up an online order form in Sony's EverQuest II, which allows gamers to get dinner without ever leaving the friendly confines of their digital world.

You're in luck - pizza is just a few key strokes away! While playing EverQuest II just type /pizza and a web browser will launch the online ordering section of pizzahut.com. Fill in your info and just kick back until fresh pizza is delivered straight to your door.

Of course, I immediately called my friend Austin -- formerly an avid EverQuest player -- and told him the news. He burst into laughter, and all he could say was, "If you're too lazy to even walk over to the phone…" -- and that was that.

I think it's ingenious, though, since gamers are going to get hungry -- and who wants to leave in the middle of a game. I don't think it's long before you'll see people watching movies, watching television, and shopping in virtual theaters and stores.