Ads, the Internet, and Media

Television advertising continues to take a pounding (as does traditional print media advertising), as the Web continues its growth cycle, according to this Reuters report.

 

That's all fine and dandy -- until you begin to look at the numbers. Traditional outlets still continue to receive the lion's share of funding (Television's share is expected to peak in 2006 at 37.9 percent of global ad spending…. Newspapers are expected to end 2005 with a 29.8 percent global ad spend share), and at some point, one would have to imagine that there will be a leveling off -- although that may come at the expense of old media being distributed across a plethora of new delivery platforms.

 

In other words, television programming with advertising that is delivered to mobile phones and laptops will be increasingly difficult to pigeon-hole. Is that traditional advertising? Internet advertising? Mobile advertising? The same goes for magazine and newspapers that will surely be shipped across a variety of platforms.

 

Maybe the least dynamic ad buys will come from Internet-only content.