Wiiskey Tango Foxtrot

Sick for one day and Nintendo goes and releases the official name of their next console.

And it’s a dozey.

The console, formally codenamed Revolution, has been renamed Wii.

Yes, Wii. As in "we."

Internet gaming communities have exploded with a lot of hate and a little bit of love for Wii. And Nintendo seemed to be prepared for it.

The name is stupid, yes, and Nintendo certainly isn’t doing themselves any favors by naming their next console Wii, but we’ll get used to it. Together.

After all, it was a bitter pill to swallow when Microsoft further evoked images of Dew chugging eXreme Sk8rZ by adding a “360” after the already lame moniker “Xbox.”

Certainly, Nintendo’s decision to release the name before E3 was smart. The last time Nintendo dropped a bomb on its audiences at E3 was with the cell-shaded Zelda, Wind Waker. The footage was met with shock and disbelief rather than the expected applause and cheers. The big N bowing the name now gives people a chance to get used to it.

So let’s do it together.  Wii.

Wii.

Okay, so maybe I need more time.

The news also puts Nintendo in the E3 spotlight. For better or worse, people are talking about Wii. (Oh god, it just sounds so wrong.) There's no such thing as bad press, after all. Sony is going to have to jump through some flaming hoops to steal Nintendo’s momentum now.