October
27 Fortune profiles Ben "F. Bueller P. Diddy P. Hilton" Silverman

You might say, as Richard Siklos points out, that NBC Entertainment co-chairman Ben Silverman is "equal measures Ferris Bueller and Sean 'P. Diddy' Combs," "undisciplined" or even "the Paris Hilton of NBC." But he sure knows his way around a product placement! "For the first few weeks of the new TV season, NBC was stuck in third place and had no entertainment programs ranked in the top 20 most-watched shows," Siklos writes. "In the week ended Oct. 12, though, measured by shows with the most product placements, it had four of the top ten spots." However, "The Office" exec producer Greg Daniels says product placement bogged down the creative process and his show no longer does them; Marc Graboff, Silverman's fellow NBC Entertainment co-chairman, tells Siklos that "product placements may yet be back on the show." [Fortune]