October
6 Netflix sinks under subscriber expectations

By the end of September, Netflix had signed up fewer people than expected and the company has also lowered projections for the fourth quarter, Meg Tirrell writes. The third-quarter shortfall wasn't that bad -- Netflix had 8.672 million subscribers, off a projected 8.675 million to 8.875 million -- but the economy along with competition from Blockbuster, Apple and Amazon, among others, suggests an uphill road. The company still hopes to see its subscriber base increase to 9.55 million by the end of the year. [Bloomberg]