April
10
The "CAA email" to clients: Things are so bad, we just can't spin you anymore -- UPDATED
An 1,875-word email -- one that details the current challenges in the entertainment industry, that may or may not have been sent by a CAA talent agent to his/her clients -- is making the rounds in Hollywood. [UPDATED 4/13: A CAA rep says: "The email didn't come from CAA."]
On one level it’s a cover-your-ass apologia since the underlying message is, “I know you’re not getting auditions, but please don’t fire me!” However, the reason the email is being sent and re-sent (those are SnagIts from the various forwards, above) is it’s a tidy assessment of the state of the union and pulling that off in less than 2,000 words is impressive.
It closes with "good news," which only goes so far as your belief in the supposed windfall of "new platforms" and ad models. But whatever; it's (supposed to be) from an agent, after all.
I’ve taken the liberty of reprinting it here, minus all the weird characters and line breaks that come when an email goes viral, but here's the highlights:
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"Since the SAG contract expired on June 30, 2008, there have been few to no STUDIO feature films (this does not include companies such as Lionsgate and the Weinstein Company that are not in AMPTP and as such have completion agreements). Some analysts say there are up to 200 feature films on hold. Around September, we started to see a mass movement of film actors to TV projects. Many of my "name" actors have done one-day guest stars (this is very typical right now), and we are seeing a number of Guest Star level actors doing CO-STAR roles."
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"During the Writer's Strike of 2007-2008, Studios adapted and used the void to eliminate pilot season as we know it.Gone are the days of hundreds of pilots. In fact, this year, there are only 67 pilots to have registered for production of which only about 35 have been green lit for production."
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"Studios and networks believe that by committing named stars to their projects, they will receive more money from this year’s upfronts from ad agencies. They are banking on star power to leverage better buys at the all important UPFRONTS."
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"Many Guest Stars are now doing Co-stars and Co-stars/Developmental Actors (those with less than 5 primetime credits) frankly are not getting seen much. One CD recently told me that she had over 25 women who would be considered working actors going for a co-star role.
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"We are seeing the erosion of quotes. Due to the availability of so many talented actors, CDs and Producers are in the driver's seat in negotiations. When they say, "Well, we got someone else who will do it for less," they ain’t kidding."
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"Many are hoping that with the end of this stalemate, Hollywood will get back to normal. I have to say that I am not one who necessarily believes this... I believe that, even after the SAG stalemate is over, there is probably not enough money for 50 Studio Feature Films to be done right out of the gate."
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"I know it is easy to be skeptical over the studios, networks, cablers, production houses, show runners, etc, losing money, but it is a cold-hard fact right now... When I attended NATPE in January, all the talk was how to get "thinner." Everything is getting tight. Budgets, Marketing, Staffing, etc., and this will undoubtedly impact the actor."
The full email, after the jump.


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