December
17
Film festivals' future: The same as everyone else
I wish this photo was available in larger resolution, but SnagFilms founders Ted Leonsis and Rick Allen's portrayal of the documentary film market is worth a squint:
The submission, acceptance and purchase numbers are for Sundance (of course), but it's especially interesting for the pyramid that lies beneath it. Those are some tiny-ass figures that are somehow responsible for 1 billion people's internet delivery.
At the recent International Film Festival Summit in Las Vegas, Allen told the audience that festivals "are now more important than ever," which is something you'd figure he'd have to say ("In a time when most of us feel heightened senses of both fear and hope, storytelling is critical to inform, engage, challenge and touch" -- glurgh). However, he also pointed out that as the entertainment industry becomes both consolidated and fragile, metrics rule and gatekeepers become more risk averse. And for festivals, he suggests that means preserving their ability to make artistic choices:
I suggested to the festivals represented at IFFS that they focus on the basics, and move aggressively in one new direction. Blocking and tackling in this environment means making whatever cuts are necessary to ensure survival; analyzing where they have defensible uniqueness; and considering joint activities with other festivals (such as to back-of-the-house functions) or even combinations. But the biggest opportunity comes from extending their business model with a smart web strategy that amplifies a festival's impact beyond a few days and the limitations of bricks-&-mortar to a wider audience and a persistent presence year-round.
In other words, it's the same story everywhere: Cut back and get what's left online. [IndieWire]








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