Whaddya know, Warner Bros. has decided to revive the WB, at least as a brand for one of the many "destination" websites that the studio is investing in as it tries to figure out where in the world this business and its next-gen consumers are headed next. Variety's Diane Garrett has the details right here. (So far, TheWB.com is still in beta.)

My advice -- not that anyone asked -- to put this over is: Bring back the frog! Plaster Michigan J., the WB's much-missed spokesphibian for most of its 11-year run, all over that new site. It'll push all the right buttons in the youths who have grown old enough to vote or drink in the 19 months since the WB signed off on Sept. 17, 2006.

Here's that heart-tugging "Faces of the WB" promo spot that marked the Frog's final bow.