Upfronts: ABC developing "In the Motherhood"
ABC saved a few development tidbits for its upfront presentation at Avery Fisher Hall today. One that stood out was ABC Entertainment prexy Steve McPherson confirming that the net is developing an adaptation of the online serial "In the Motherhood," which stars Leah Remini (pictured left), Jenny McCarthy and Chelsea Handler (pictured right) as typically harried moms.
This is the first I've heard of this thing, but the Internet shorts are sponsored by Suave and Sprint and are hosted by MSN at www.inthemotherhood.com. And
it appears that each of the three- to four-minute shorts are inspired by stories sent in by bona fide harried moms from around the country. Production looks high-end, as these things go.
As as harried journo-mom myself, I've got no time right now, but I'll have to check 'em out when I'm off deadline -- and after a certain 7-year-old's bedtime.
Variety's Team TV -- Cynthia Littleton, Stu Levine, Jon Weisman, Andrew Wallenstein and A.J. Marechal -- provides a roundup of stories big and small, as well as opinions and analysis from across the TV dial.
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Love your write-up, "harried journo-mom"! Yep, pressed for time and after my twin 7-year-olds' bedtime, I felt compelled to share this as I try to get them to eat healthy:
http://www.youtube.com/watch?v=b-hUcHOwUMs
Posted by: Debbie Tucker | August 18, 2008 at 01:18 PM