"Fringe" got off to a surprisingly modest start for Fox last night.
It did respectable business, for sure, for a new show, winning the night for Fox in the adults 18-49 derby. But for all the promotion Fox gave it and for J.J. Abrams standing in the sci-fi/fantasy TV world, you would've expected more people to show up for the first seg.
Airing from 8-9:35 p.m., "Fringe" averaged about 9 million viewers and a 3.2 rating/9 share in adults 18-49, according to prelim Nielsens. The good news is that viewers didn't flee from the show at the half-hour marks. And "Fringe" will get a boost next week when it airs at 9 p.m. with a lead-in from the mighty "House."
Meanwhile, folks over at the CW have to be satisfied, if not overjoyed, with the second-week perf of "90210" and the debut of "Privileged." "90210" fell to 3.3 million viewers from last week's 4.9 million. "Privileged" hung in there at 9 p.m. with 2.9 million. And "90210" may yet see an uptick next week. Last night, the first-season finale of ABC Family's summer success "The Secret Life if the American Teenager" (still awaiting those numbers) aired opposite "90210," which surely put a dent in the teen and young femme turnout for CW.
Variety ratings guru Rick Kissell has all the details on last night's numbers right here.