September
10
"Fringe": Premiere numbers not bad, but not impressive
"Fringe" got off to a surprisingly modest start for Fox last night.
It did respectable business, for sure, for a new show, winning the night for Fox in the adults 18-49 derby. But for all the promotion Fox gave it and for J.J. Abrams standing in the sci-fi/fantasy TV world, you would've expected more people to show up for the first seg.
Airing from 8-9:35 p.m., "Fringe" averaged about 9 million viewers and a 3.2 rating/9 share in adults 18-49, according to prelim Nielsens. The good news is that viewers didn't flee from the show at the half-hour marks. And "Fringe" will get a boost next week when it airs at 9 p.m. with a lead-in from the mighty "House."
Meanwhile, folks over at the CW have to be satisfied, if not overjoyed, with the second-week perf of "90210" and the debut of "Privileged." "90210" fell to 3.3 million viewers from last week's 4.9 million. "Privileged" hung in there at 9 p.m. with 2.9 million. And "90210" may yet see an uptick next week. Last night, the first-season finale of ABC Family's summer success "The Secret Life if the American Teenager" (still awaiting those numbers) aired opposite "90210," which surely put a dent in the teen and young femme turnout for CW.
Variety ratings guru Rick Kissell has all the details on last night's numbers right here.




Cynthia Littleton is deputy editor, news development at Variety and a veteran television reporter.
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