Makes no sense. What better moniker could the channel have than Sci Fi. It just sounds cool. I know that execs at Sci Fi have chafed a bit at what they feel are the constraints of the sci-fi genre in their programming thrust, but I've never understood it.
(Variety's Sam Thielman explains Sci Fi prexy Dave Howe's thinking in this report from the channel's upfront event in Gotham on Monday.) To my way of thinking, sci-fi is a pretty broad canvas, encompassing everything from fantasy fiction a la C.S. Lewis to schlocko horror to the intellectual pursuits of "Star Trek" and "Lost."
In the bazillion-channel universe, you gotta have a niche. Sci Fi Channel has a great one that they absolutely own. I can't understand the impetus to move away from it.