Here's your first look at NBC's new Jay Leno promo
NBC took the wraps off its on-air marketing campaign for "The Tonight Show with Jay Leno" on Wednesday night, airing a promo during the 9 p.m. hour of Winter Olympics coverage.
The spot mimicked the ad that NBC aired during the 2009 Super Bowl, promoting Leno's move into primetime. This time out, it's the same setting -- Leno cruising down the Pacific Coast Highway, with the number "10" on the side of his Cobra car.
But this time, the "10" eventually flies off -- leaving the number "11:35" instead. Yep, NBC's going tongue-in-cheek, using the same exact promotion to announce Jay's return back to the "Tonight Show."
In the background, the Beatles' "Get Back" accompanies the spot.
A few images:
Variety's Team TV -- Cynthia Littleton, Stu Levine, Jon Weisman, Andrew Wallenstein and A.J. Marechal -- provides a roundup of stories big and small, as well as opinions and analysis from across the TV dial.
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Get Back on the tin can car radio? HA!
First they strip him away, stick him in some godforsaken timeslot in a knee-jerk attempt to change the 60-yr-old Darwinian meaning of primetime [and he bends over for it], then they have the audacity to claim he really belonged where he once was and stick him back there [and he bends over and takes it up the nose again]? Did I get this right? 500HP of bewilderment turbocharged by disgust, Cobra boy.
Posted by: CK in NY | February 18, 2010 at 10:15 PM
what a cocky sob
Posted by: kelli | February 18, 2010 at 01:04 PM
Way to relate to the average viewer - with a flashy sports car that most of us cannot afford. Wonder if he stole that, too.
Posted by: Jason | February 17, 2010 at 10:05 PM
SHAAAAAAAAAAME!
Elson
(I'm with Coco!)
Posted by: Elson | February 17, 2010 at 09:56 PM