Cartoon Network unveils new logo, image campaign

Cartoon Network is continuing its brand evolution, as the channel broadens out and adds more live-action fare to the mix.

The network's black-and-white checkerboard design scheme remains, but it's been streamlined. And the channel has added a new tag line: "CHECK it." (I assume, as in, "Chickity check yo'self before you wreck yo'self." Or "check the rhyme." Then again, I may just be showing my age.)

Above, Cartoon Network's original logo, and its more recent version. According to Cartoon Network, the channel's new "brand expansion" will take place across all platforms (on-line, on-air, outdoor, etc) and kicks off on Saturday morning, May 29, everywhere.

As part of the makeover, Cartoon Network has also redesigned its offices -- and the channel's entire staff were given black/white checkered Vans this week to celebrate the new look.

Here's how Cartoon Network describes the new look: "We are embracing our brand’s visual heritage of the checkerboard, but imbuing it with new meaning. The checkerboard provides a thruline to connect Cartoon Network’s wide breadth of new content that continues to grow (animation and live-action). The new logo reflects this nod to the checkerboard as well."

Redesign comes as Cartoon Network preps to launch its latest live-action entry, "Unnatural History," on June 13.