Warner Bros. TV prexy Peter Roth admits he feels some "trepidation" about CBS' decision to move "The Big Bang Theory" -- one of three CBS/Chuck Lorre sitcoms the studio now produces -- to Thursday nights at 8 p.m.
But after digesting the decision a bit more, Roth has quickly become a fan.
"It's a very bold and aggressive move," he said. "I understand it, and I'm hoping it's for the best."
Roth said CBS execs told him that they felt the night was up for grabs, and that the competition in the hour is relatively weak -- a good reason to strike now.
"I applaud them for their audacity," Roth said. "CBS zinged while the others zagged."
Roth has reason to be upbeat: "The Big Bang Theory" just sold for mega bucks to TBS and the Fox stations over the weekend.
Also, as it moved "Bang," CBS has handed Warner Bros. TV plum slots for two of the studio's new sitcoms, "Mike and Molly" (which will air behind "Two and a Half Men" on Mondays) and "Shat My Dad Says" (which runs behind "Big Bang Theory").
The exec was also celebrating the return of four out of Warner Bros.' five bubble shows -- "Chuck," "One Tree Hill," "Human Target" and "V." Roth said he's currently tackling the possibility of reviving the fifth, "The New Adventures of Old Christine," but said it was premature to discuss whether it might end up at ABC or another outlet.
NBC, of course, dominated Thursdays with comedy in the 1990s, but the night has been much more competitive ever since CBS slotted "Survivor" there and ABC moved "Who Wants to Be a Millionaire" there in the early 2000s. After that, networks have used Thursday -- the most important night of the week for advertisers -- to make bold statements with red-hot properties.
Most recently, ABC made noise by moving "Grey's Anatomy" to the night. And while "Bones" and "Fringe" weren't the same kind of major players when Fox moved them there, those two shows have also given Fox its first success on the night in years.