CBS develops show based on ESPN's Colin Cowherd

CBS is developing a half-hour comedy based on the life of ESPN radio and TV host Colin Cowherd.

“Grounded for Life” creators Bill Martin and Mike Schiff are behind the show as writers and exec producers, while Eric Tannenbaum and Kim Tannenbaum are also EPs.

Cowherd will serve as a producer on the sitcom, which comes from CBS TV Studios.

Cowherd hosts ESPN’s syndicated radio show “The Herd with Colin Cowherd,” as well as ESPN2’s “SportsNation.”

Project reps a familiar territory for CBS, which has frequently mined the world of sportswriters and personalities for sitcom fodder.

The most successful was “Everybody Loves Raymond,” in which fictional Ray Barone was a Long Island sportswriter. More recently, Jay Mohr’s character on “Gary Unmarried” became a sports radio commentator.

Eye also ran the short-lived 2005 sitcom “Listen Up,” which starred Jason Alexander as a sports show host based on real-life sportswriter and personality Tony Kornheiser.

Cowherd, coincidentally, took Kornheiser’s old timeslot on ESPN radio.

Martin and Schiff created and exec produced the Rob Riggle pilot “Team Spitz” for CBS last season. Eye came close to ordering the show (which also came from the Tannenbaums), extending its options on the cast.

Martin and Schiff also recently developed the projects “TMI” and “We Need Girlfriends” at the Eye.

The duo’s credits also include “Cavemen” and “3^rd Rock from the Sun.”