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« Happy Promo New Year, Part 4: Early 1950s Network IDs | Main | Happy Promo New Year, Part 6: CBS' 1970s Campaigns »

Happy Promo New Year, Part 5: ABC's 'Still the One' in 1977

Perhaps the most famous network campaign of all times. ABC used "Still the One" for several years in the late 1970s, as the formerly third-place network suddenly shot to No. 1 on the strength of hits such as "Happy Days."

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Variety's Team TV -- Cynthia Littleton, Stu Levine, Jon Weisman, Andrew Wallenstein and A.J. Marechal -- provides a roundup of stories big and small, as well as opinions and analysis from across the TV dial.