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NFL fever extends to the Pro Bowl

By: Jon Weisman
Published: Mon, January 31, 2011, 5:50 PM
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NFL A week before Super Bowl Sunday, two sporting events delivered milestones for Fox and ESPN, respectively.

Fox's broadcast of the Pro Bowl drew 13.4 million viewers overall — despite the NFC jumping out to a 42-0 lead on its way to a 55-41 victory. That's the most viewers the exhibition has attracted since 13.5 million tuned in for the 1997 game. Sunday's 7.7 rating (4.7 in 18-49) and 12 share was the highest since 2000.

Earlier in the day, the Lakers-Celtics NBA game that offered a rematch of June's NBA Finals scored a 5.0 overnight rating, tying ABC's record for a non-Christmas Day regular season game. The rating was 14% higher than the comparable Lakers-Celtics matchup on ABC last season.

Posted: Mon, January 31, 2011, 5:50 PM

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Variety's Team TV -- Cynthia Littleton, Stu Levine, Jon Weisman, Andrew Wallenstein and A.J. Marechal -- provides a roundup of stories big and small, as well as opinions and analysis from across the TV dial.


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