By SHALINI DORE
Endangered sitcom “Outsourced” is getting some help from South Asians, who have appealed to the Peacock — whose Thursday night lineup has been dubbed “Must-See Desi TV” by "The Office" writer-thesp Mindy Kaling — to save the show set in India.
The Natl. Assn. for Multi-Ethnicity in Communications not only gave the show an award but has appealed to NBCUniversal topper Bob Greenblatt to renew the show for next year. The org has launched a Save Outsourced campaign on Facebook and via letters to the media and NBCU.
“Frankly I was an early skeptic myself, but ‘Outsourced’ has converted me — and many prominent South Asians — over to the show as it reached a creative high midseason,” says Rajan Shah, board member of the South Asians in Media, Marketing and Entertainment in a statement. “South Asians have always wanted a show to call our own. Many have been in the pipeline. Because of NBC, we now have it.”
Whether they can keep it is another matter. “Outsourced’s” best showings were in November and December, when there were weeks that it drew numbers as high as 2.7/7 in the key 18-49 demo and 5.5 million viewers overall, airing after "The Office" The ratings for "Outsourced" haven't been as high since moving into a 10:30 p.m. Thursday timeslot. However, the sitcom rated higher than “Perfect Couples” and since-canceled “The Paul Reiser Show” on Thursdays.