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Anderson Cooper hones his daytime image (video)

 The promotional drumbeat has begun for Anderson Cooper's foray into daytime TV this fall, which means we're already getting to see a different side to the CNN anchor. Say this much for the guy: he knows his image as a serious newsman is not going to help him much when it comes to attracting the soccer moms.

So Cooper is showing his softer, sillier side these days, as he did in a Wednesday appearance at the PromaxBDA conference where he drew a bright line between what he does on CNN and what he'll do on "Anderson."

Cooper dished on his TV guilty pleasures, which apparently includes everything from Bravo's "Real Housewives of Atlanta" to OWN's "Finding Sarah." Oh, and let's not forget A&E's "Hoarders"--"I love me some 'Hoarders,'" said Cooper, showcasing an informal grammatical style heretofore unseen on CNN.

And if you think he'll be interviewing Timothy Geithner on "Anderson," forget about that. "I'm not going to talk to any of those people," he told the Promax crowd, referring to the newsmakers on his nightly program.

What else should Cooper do to shake up his image? Let us know in the comments.

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About Variety ON THE AIR

Variety's Team TV -- Cynthia Littleton, Stu Levine, Jon Weisman, Andrew Wallenstein and A.J. Marechal -- provides a roundup of stories big and small, as well as opinions and analysis from across the TV dial.