'Pains,' 'Roughness' stay strong in week two

Fresh off its strong start for the third season of “Royal Pains” and series launch of “Necessary Roughness,” USA Network is feeling good about the second week results for each.

“Royal Pains” was the top cable show Wednesday in the 18-49 and 25-54 demos, as well as best in total viewers. Net reached 2 million viewers in each of the demos — an 11% improvement in 18-49 — and was also up slightly in overall auds.

For Callie Thorne starrer “Necessary Roughness,” in which she plays a therapist who works with a pro football team as well as seeing other patients, the series had a solid 95% retention from lead-in “Royal Pains” and drew 4.4 million overall viewers.

Broadcast numbers were lighter Wednesday than in the recent past as NBC’s “The Voice” finished its first season a week ago. With the NBC hit off the air, some of those viewers looking for a replacement ventured to the cable side.

USA Network won’t launch any other new series this summer. Next series to offer up a new season is “Psych,” which will return in the fall.