Rob Lowe's crazy, crispy, crunchy, peanut buttery career move

For a while there, Rob Lowe had me convinced he could reinvent himself again and again without a false move. First, he was a cinematic heartthrob from "The Outsiders" to "St. Elmo's Fire." Then a comedic savant from "Wayne's World" to "Parks & Recreation." Then a writer with his excellent memoir "Stories I Only Tell My Friends."

But will you stick with him in his latest and unlikeliest incarnation: director of short horror film sponsored by a candy bar?

Check out "Butterfinger: The 13th," his directorial debut (see above) premiering today. Plus there's footage of him doing his thing behind the scenes. What Butterfinger is accomplishes by distributing a short film is debatable. What Lowe gets by lending his good name to this brand-integrated endeavor is not, although perhaps an easy paycheck to supplement his TV and book had something to do with it.

C'mon, Rob, you're better than this. Don't give up your day job.