We're in full-fledged countdown-to-Emmys mode now.

Show producers are putting the finishing touches on the stage and red carpet for the Emmycast's debut at the Nokia Theater. HBO's small army of party mavens are busy recreating Rio de Janeiro at the Pacific Design Theater. (HBO's bash will have a Brazilian theme, for no particular reason other than it's festivo.)

The TV aficionados in Variety's newsroom could not be more enthralled with the new season of "Mad Men," so you know who we're rooting for on Sunday night -- not that every nominee doesn't deserve to win and it's an honor to be nominated...sincerely. (And I've been very torn about it because "Lost" is also up for the big drama series prize, but as much as I dug "Lost" this past season, my gut tells me "Mad Men" deserves the gold this year.)

So watch this space starting at midday Sunday for dispatches from the red-carpet scene Nokia, and live blog color commentary on the main event starting at 5 p.m.

With any luck, the Emmycast will be so entertaining that at the end we'll all rise up and shout: "It's toasted!"

(Pictured above, from left, Emmycast producer Danette Herman, TV Acad chairman John Schaffner, Emmycast exec producer Ken Ehrlich, producer Ron Basile and helmer Louis Horvitz. Pictured below, from left, Emmy hosts Ryan Seacrest, Heidi Klum, Jeff Probst, Tom Bergeron and Howie Mandel)

The Academy of Television Arts and Sciences and ABC are adding an anniversary sheen to this year's 60th annual Emmycast by holding an online poll to determine television's 40 greatest "moments."

The problem with these kind of tallies is that no finite list can do justice to the bazillion hours of television programming that have flown through the air since commercial network television took root in the '47-'48 period.

But even accepting the limitations of these kind of list-y efforts, I gotta say that the selections that ATAS and ABC have come up with -- 20 apiece for comedy and drama -- are a little thin, in my book.

First off, they have the Beatles' first appearance on "The Ed Sullivan Show" under comedy. Huh? The finale of the first edition of "American Idol"? Huh?

The "All in the Family" where Sammy Davis Jr. kisses Archie -- OK. "The Carol Burnett Show" with the "Gone With the Wind" spoof -- OK. "Rowan and Martin's Laugh-In" with then-candidate Richard Nixon delivering the "sock it to me" line -- well, OK, though I'd call it more historical curiosity than a comedy moment. But the coming out episode of "Ellen" and a "Mork and Mindy" seg, even with the talents of Jonathan Winters -- c'mon! No "Cheers"? No "WKRP in Cincinnati"? No "Odd Couple"? No "Soap"? No "Barney Miller"? I could go on (and on).

Same beef goes for the drama selections: No room for "I Spy," "St. Elsewhere," "The Wire," "Homicide: Life on the Street," "The Rockford Files," "Adam-12," "Lou Grant," "Hill Street Blues," "Northern Exposure," "NYPD Blue."

But "Little House on the Prairie," "L.A. Law," "Dynasty" and "Moonlighting" make the cut?

Oh well. The top comedy and drama vote-getters will be revealed during the Sept. 21 Emmycast, just before this year's top series winners are announced. From the choices at hand, I'd have to vote for the "To Serve Man" seg of "The Twilight Zone" for drama (pictured top left), and the series finale of "Newhart" on the comedy side (pictured right).

Betty White red alert! The Academy of Television Arts & Sciences is hosting a tribute to the thesp affectionately known on this blog as the First Lady of television.

The Aug. 7 event, "Betty White: Celebrating 60 Years on Television," is already sold out, even though it hasn't even been formally announced with an Acad press release. I noticed it as an events listing today on the Acad's emmys.tv home page. (Pic of Betty with Emmy swiped from that site.)

Among those set to appear are Ed Asner, Cloris Leachman, Mary Tyler Moore, Craig Ferguson (White makes semi-regular visits to "The Late Late Show," in a tribute to Craig's excellent taste), Bob Stewart, Gavin MacLeod, Tom Sullivan, Susan Harris, Valerie Harper and John McCook. Pete Hammond is set as moderate, and the event also promises a perf by Michael Feinstein. I'm there.

As Betty-philes know, her first paying gig on TV came in the summer of 1949 with her appearance on a local special hosted by singer Dick Haynes, on KLAC-TV, known today as KCOP-TV. From there she appeared on a short-lived (by weeks) comedy "Tom, Dick and Harry," starring three third-rate vaudevillians, and then she segued to game show "Grab Your Phone," according to White's 1995 memoir "Here We Go Again: My Life in Television."

Betty's first steady work came in November 1949 with the debut of KLAC's "Hollywood on Television," in which she was a "girl Friday" sidekick to Al Jarvis, then a top L.A. disc jockey.

"Hollywood on Television," by Betty's description, was a prototypical morning TV show. Betty and Al would chat about the headlines, interview guests ranging from human interest to celebs, have musical and how-to segments, etc. Five hours a day, five days a week of live without-a-net television. She did "Hollywood on Television" for about four years, and then moved into her first lead role in a scripted series, the syndie "Life with Elizabeth" (she did both shows simultaneously for a little while). No wonder she's so good.

Emmy's picks for writing and directing nominees in the series categories are kinda like a state of the craft report card every year. They're often the category where new and innovative programs are recognized long before they crack the more prominent races.

But in a year when Emmy voters seemed to embrace new and different, the choices in the writing and directing heats seem more pedestrian, though some of this year's contenders were so obvious (Bryan Fuller and Barry Sonnenfeld for "Pushing Daisies" Pie-lette, Matthew Weiner and Alan Taylor for the "Mad Men" pilot) as to take some of the suspense out of the race this year. Sonnenfeld (pictured left) and Taylor (pictured right) have already bagged DGA Awards for their work on these pilots.

Sonnenfeld, IMHO, can safely begin rehearsing his acceptance speech for comedy helmer. (Coming from him, it oughta be a doozy.) The competish is strong -- a six-nominee category meaning that there was one tie in the nom ballotting -- but nothing was quite so inventive and visually distinct as that first slice of ABC's "Pushing Daisies."

From my viewfinder, the dark horse in the race could be James Bobin of HBO's "Flight of the Conchords." Bobin, co-creator of the series with Kiwi comedy-rockers Jemaine Clement and Bret McKenzie, is up for the "Sally Returns" episode of "Conchord's" 12-episode frosh season.

Dan Attias nabbed a nom for the "No Cannes Do" installment of "Entourage." Paul Lieberstein has shown that there's no end to his talents by performing, writing and directing segs of NBC's "The Office," and now he's up for helming the seg "Money" Parts 1 and 2 (sounds like a James Brown hit from the early '70s). Also nommed from "Office" is Paul Feig, for handling the season finale, "Goodbye, Toby," which happened to mark the farewell of Lieberstein's character. Michael Engler of NBC's "30 Rock" is up for the "Rosemary's Baby" installment.

Hot off the Academy of Television Arts and Sciences nomination vote-tallying machine, here are the top 10 finalists for Emmy noms in the comedy and drama series heats. The final noms will be announced on Thursday, July 17.

(My 2 cents on the list follows after the jump)

COMEDY

Curb Your Enthusiasm
Entourage
Family Guy
Flight of the Conchords
The Office
Pushing Daisies
30 Rock
Two and a Half Men
Ugly Betty
Weeds

DRAMA

Boston Legal
Damages
Dexter
Friday Night Lights
Grey’s Anatomy
House
Lost
Mad Men
The Tudors
The Wire

Discovery Channel takes over the Greek Theater Wednesday night for a concert and party to tubthump the June 4 debut of its Planet Green channel (the channel formerly known as Discovery Home). Perfs are skedded to include Ludacris, Tommy Lee, ZZ Top's Billy Gibbons, Blue Man Group and others. Proceeds will go to a fund established to help rehab areas around Griffith Park that were torched by recent wildfires....

Thursday's a day for serious yakking. In the afternoon, the Hollywood Radio and Television Society hosts a luncheon event at the Beverly Hilton devoted to how the biz can help keep health care issues at the top of the nation's public policy agenda. Sally Field and Jeffrey Katzenberg are set as speakers. Leeza Gibbons will moderate a panel that is set to include top showrunners of shows that work in scrubs: Neal Baer of "Law & Order: SVU" (who really is a licensed physician), Bill Lawrence of "Scrubs" and John Wells of "ER"... In the evening, the Academy of Television Arts & Sciences parses LGBT issues in TV with a sesh at its North Hollywood HQ that will include thesps Billy Baldwin, Billy Crystal, Ron Rifkin, "Dirty Sexy Money" creator Craig Wright and Showtime's Robert Greenblatt. Bruce Vilanch is sure to keep things interesting as moderator...

On Sunday evening, Elmo's in town for the fourth annual presentation of the Fred Rogers Memorial Scholarships, also at the Leonard Goldenson Theater at ATAS' NoHo home base. Three $10,000 scholarships will be presented by ATAS and Ernst & Young to three grad students pursuing careers in children's media, in honor of the late host of PBS' enduring "Mister Rogers' Neighborhood." Also on hand for the 5 p.m. presentation will be Mrs. Mr. Rogers, Joanne Rogers, and actor David Newell, aka Mr. McFeeley.

Almost every acceptance speech at Thursday's inaugural Television Academy Honors dinner started with a statistic: The rise of HIV infection among teenagers; the number of severely wounded soldiers returning from Iraq; the rate of cancer in people under 40; the prevalence of Alzheimer's disease among the elderly.

The Academy of Television Arts & Sciences' newest kudo (not to be confused with a new Emmy category) aims to honor "television with a conscience." Thursday's gathering at the Beverly Hills Hotel was all about achieving lofty goals and using the electronic soapbox of educate, enlighten, motivate and inform -- but the event itself managed to stay low-key, not too starchy and like a well-produced television program, breezy.  (Dinner at 7, program at 8 and we were grabbing the goodie bags by 9:20. Event producer Phil Gurin deserves a kudo for that.)

TV Academy Honors was the brainchild of ATAS chairman and CEO John Shaffner (pictured in center above with recipients David E. Kelley and Dick Wolf), who explained at the start that he felt it was important for the org that recognizes television excellence via the Emmys to also "honor programs for their humanity and their conscience." Event's debut ceremony was dedicated to the memory of Ronnie Lippin, publicist and wife of longtime ATAS publicity rep Dick Lippin. Ronnie Lippin died of breast cancer last year; the TV Acad Honors idea began as an effort to pay tribute to Ronnie Lippin and her work on behalf of numerous charitable causes.

Inaugural kudos, selected by a 22-member committee co-chaired by Shaffner, went to Discovery-BBC's "Planet Earth"; HBO's "Alive Day Memories: Home from Iraq"; ABC's "Boston Legal"; Lifetime telepic "Girl, Positive" and series "Side Order of Life"; CNN's "God's Warriors"; "Law & Order: SVU" seg "Harm"; Hallmark Hall of Fame/CBS' "Pictures of Hollis Woods"; and Showtime docu "Shame."

The standing ovation of the night went to the half-dozen servicemen and women in the crowd in connection with "Alive Day Memories." Exec producer Dawn Halfaker (pictured at podium), an Army First Lieutenant who lost an arm during her service in Iraq, recalled being shocked when she was approached by HBO's docu maven Sheila Nevins about getting involved with the project. "I didn't think anyone would be interested in my story," Halfaker said. "I'm just a soldier."

It's hard to not feel a little melancholy when you're working on a year-end obit package.

Assembling a list of notables who died during a 12-month time span is like taking stock of how much the world you once knew is disappearing. Although I don't often admit it in the company of non-journos, I (usually) like working on obits. It's challenging work, usually against a tight deadline, and I feel a certain responsibility to do right by the person. I often hear Mrs. Loman's famous command in my head: "Attention must be paid."

In that spirit, here is an electronic chronicle of those who left their mark on the TV biz. 2007 saw the  passing of industry titans the likes of Jack Valenti, Merv Griffin, Tom Snyder  and Roger King; influential hyphenates including Sidney Sheldon, Mel Shavelson, Martin Manulis, Mel Tolkin and Bob Carroll, Jr.; and a local TV news icon in Hal Fishman.

It was a tough year for "Match Game" fans, with Charles Nelson Reilly and Brett Somers heading in to the blank hereafter. And no obit in the pages of Variety this year was more heartbreaking than that of Cartoon Network exec Jennifer Davidson, 38, who was a charter member of the cabler's staff and a mother of three.

(Here's the link to part one if you're just joining us.)

AUGUST

Hal Fishman, 75, news anchor who was a fixture of L.A.'s airwaves for 40 years, primarily on KTLA-TV. Fishman was known for his rat-tat-tat delivery style, his occasional conservative-leaning editorials and his interest in aviation. Here's the tribute to Fishman that ran on KTLA's 10 p.m. newscast on the day Fishman died, Aug. 7.

Merv Griffin, 82, multihyphenate who began as a band singer and died a billionaire real estate mogul. In between, Griffin hosted a popular syndicated talk show for more than 20 years and created two of the most successful shows in history in "Wheel of Fortune" and "Jeopardy." Merv, as he was known to all, was one of those ubiquitous entertainers who was seemingly everywhere when I was a kid, as I waxed on about in this remembrance. And here's a fun clip of Merv and Don Rickles going at it on "The Merv Griffin Show" in 1985.

Melville Shavelson, 90, prolific film and TV scribe whose credits include "The Danny Thomas Show." Also a three-time prexy of WGA West. Here's a link to part 1 of his nine-part Archive of American Television interview from 1999.

SEPTEMBER

Alice Ghostley, 81, actress, a Tony-winner best known for her nervous-housewife persona exemplified by her role as the ditsy Aunt Esmerelda on "Bewitched."

Martin Manulis, 92, producer, creative steward of CBS' "Playhouse 90" who was responsible for such landmark TV drama productions as "Requiem for a Heavyweight" and "The Miracle Worker." Manulis was a guy Rod Serling respected, and that's saying something. Here's a link to part one of his 11-part Archive of American Television interview.

Brett Somers, 83, stage actress known for her long stint on "Match Game." She played Oscar Madison's ex on "The Odd Couple" and was Mrs. Jack Klugman for a time in real-life too. Here's a representative clip featuring Somers parrying with "Match Game" host Gene Rayburn.

OCTOBER

Joey Bishop, 89, the stone-faced, cool cat comic who was the last surviving member of the Rat Pack. Bishop made a number of stabs at TV, including a domestic comedy and a bid to challenge Johnny Carson's dominance of latenight with show that ran on ABC from 1967-69. Below are two great clips, and more Nehru jackets than you can shake your love beads at, from the latenight "Joey Bishop Show."

In the first, Sammy Davis Jr. tries to teach Joey to tap dance. The second is a nice long monologue clip that also features Bishop's sidekick, Regis Philbin.

Gary Franklin, 79, L.A. TV reporter and film reviewer for KABC-TV Los Angeles and KCBS-TV Los Angeles, who was known for rating films on his "Franklin scale of 1-10, 10 being best."

NOVEMBER

Mel Tolkin, 94, writer-producer who had the formidable job as head writer on Sid Caesar's "Your Show of Shows." He was a guy who could make Caesar laugh, and corral a room that featured such wits as Mel Brooks, Neil Simon, Larry Gelbert, Lucille Kallen and Woody Allen. Here's a link to part one of his eight-party Archive of American Television interview from 1997.

Verity Lambert, 71, pioneering femme British TV exec and producer. Lambert was the first female and youngest exec to work for the BBC in the early 1960s. She also was the first producer of the worldwide cult fave "Dr. Who." Here's a fan video tribute that hits the highlights of her remarkable career.

DECEMBER

Jennifer Davidson, 38, who was one of the first 15 people hired at Cartoon Network in the early 1990w, rising to senior veep of programming and scheduling. She was part of the team that spearheaded the launch of Adult Swim in 2001. Here's a link to a story from the Atlanta Journal-Constitution featuring remembrances from family and friends.

Roger King, 63, leader of King World Prods. and one of the most successful entrepreneurs in TV history. King World prospered with enduring hits, "Wheel of Fortune," "Jeopardy" and "The Oprah Winfrey Show," that spurred the growth of the first-run syndie biz in the 1980s and '90s. As King World grew, so did Roger's reputation as a master salesman with an encyclopedic knowledge of TV stations and local markets. Here's a link to part one of his three-part Archive of American Television interview, and here are links to the remembrances posted here in the days after his death. 

Stu Nahan, 81, longtime broadcaster and sports reporter for various L.A. outlets who earned the nickname "Skipper Stu" after hosting a kidvid show of the same name early on in his career.

Floyd Red Crow Westerman, 71, actor and activist, Westerman was a passionate advocate of Native American causes and filmmakers and recognized for his work on "Dances with Wolves" and "Northern Exposure," among many other movies and TV skeins. Here's a video interview with Westerman from 2004 that illustrates the depth of his intelligence and dedication to advancing the cause of Native Americans in all fields.

Who's this guy pictured at left? Can you whistle? If so, pucker up and think Andy, Opie, Aunt Bea and Barn...It's Earle Hagen, composer of the music for many a famed TV theme song, including "The Andy Griffith Show," "The Dick Van Dyke Show," "Make Room for Daddy," "That Girl," (he was clearly a favorite of Danny Thomas and Sheldon Leonard's) and my personal fave, "I Spy" (love that pulsating bass line, very Brian Wilson-y).

Hagen was among the notables who took part last week in the Academy of Television Arts and Sciences tribute to theme music scribblers, "Another Opening, Another Show: A Celebration of TV Theme Music." The gentlemen on the right is Vic "they're altogether ooky" Mizzy. Not only did he write "The Addams Family" theme, he sang it too, thanks to budgetary constraints at production company Filmways. He managed to top himself a few years later with one of the most enduring TV tunes ever, "Green Acres." Face it -- you can't flip past that tune (and "Green Acres" is always playing somewhere on the dial) without belting out "You are my wife"...."Goodbye city life..."

The Oct. 11 event drew an interesting range of people, from Mike "ching- ching" Post to Sherwood Schwartz (the writer-producer who gave us "The Brady Bunch" and "Gilligan's Island," theme lyrics and all) to Lindsay Wagner (pictured left), the "Bionic Woman" of another era, to the power-couple of another era (circa "St. Elsewhere"), William Daniels and Bonnie Bramlett (pictured right).

To whet your taste for TV themes, click here for TV Land.com's very informative page, or click here for TelevisionTunes.com's well organized and easy-to-use archive.

(Pics by Mathew Imaging/WireImage)

The fall season is well underway and so is the fall leg of panel-confab-Q&A madness. The Hollywood Radio and Television Society's annual network chiefs sesh outta be lively this year, what with ABC's Steve McPherson, NBC's Ben Silverman and Fox's Kevin Reilly on the same stage. (Quick quiz: Which net prexy said "Be a man" during the summer Television Critics Assn. press tour about which prexy in regards to the firing of another prexy?) All I can say is, CBS' Nina Tassler and CW's Dawn Ostroff probably shouldn't wear anything they really love to the luncheon, set for Oct. 16 at the Bev Hilton Hotel...

The night before the HRTS soiree, a group of industry vets who remember a time when a panel of entertainment chiefs featured only three male execs, will gather at the Academy of Television Arts & Sciences HQ in North Hollywood to celebrate the release of an industry memoir from Ralph Baruch, founder of Viacom. Event will include a "how-to" Q&A with Baruch, who telegraphs just how much he's seen in his many years in the biz with the title of his tome: "Television Tightrope: How I Escaped Hitler, Survived CBS and Fathered Viacom"...

And for further schooling in smallscreen history, head on over to the Fine Arts Theater in Bev Hills for a conversation among TV publicists who've been through the wars (and then some). The Entertainment Publicists Professional Society panel dubbed "Legends of Television Publicity" will include network and studio vets Cliff Dektar (who was always a gentleman and a friend to me during his days with the Lippin Group), Michael Casey, Doug Duitsman, Hank Reiger, Gene Walsh and Murray Weissman...

OK, this one's kind of a stretch in terms of a TV connection, but I've always loved Raymond Chandler and this event sounds like fun. (And come to think of it there was a "Philip Marlowe" gumshoe skein on ABC in  1959-60. Powers Boothe also played the tough-talking sleuth in a mid-1980s HBO series.) Hollywood Heritage cultural org is offering a three-hour guided tour of "Raymond Chandler's Hollywood on Oct. 20 and Oct. 21. (Think "The Big Sleep," "Murder, My Sweet," Dick Powell and Humphrey Bogart in really great suits.) Tour promises to take the curious to various homes, apartment buildings, streets, hotels and dives where Chandler (pictured right) and his lit alter ego Philip Marlowe hung out in the 1930s and '40s. Hard to tell where the line between fact and fiction is drawn here but it still sounds like good, clean, noir-y fun. For more info high-tail it to http://www.hollywoodheritage.org/.

Some Emmy tidbits I really should have written up Sunday night before going off to parties:

Consistency, thy name is David Chase. "It's open to interpretation," the "Sopranos" creator said backstage at the Emmys when asked, inevitably and more than once, about the series' famed blackout finale. In a convoluted way, after being pressed by multiple questioners, Chase seemed to say that he knew in his mind what happened to the family, but he had no intention of sharing it with the intimate room full 200 or so reporters. Chase did say that he'd had the notion to take the show out in the way that he did for a long time....

Earlier in the night Alan Taylor told us backstage scribblers that Chase was pleased by the fact that even members of "Sopranos'" production crew debated what the finale really meant. Chase wanted it to be something people would chew over and talk about, Taylor said...

And as for the Emmy snub of James Gandolfini after the tour de force he turned in? Paulie Walnuts had his back, backstage on Sunday. "I think it was a shame. He should've won tonight...but we won all around (for drama series)," Tony Sirico (pictured right) said. "We've been honored. I speak for Jimmy when I say he can handle it." .....

America Ferrera was such a doll in the backstage quip room. She displayed her usual humility and gratitude for the career-making break that "Ugly Betty" has been for her. And she's happy that her star turn has come on a show that is light and frothy on the outside but meaningful on the inside, where it counts, by challenging the conventional notions of beauty and body image for women.
"It's fun and it's funny and entertaining and I feel so incredibly blessed," Ferrera said. "To be acknowledged for it, to know peep are watching it and enjoying it -- it's just a dream for me. This is what I have wanted to do since I was 5 years old. It just reassures me in the power of dreaming. Now I can set my (career) heights even higher." And she was channeling the self-assured Betty Suare