I made a point of taking home the "30 Rock" season preem screener when it arrived earlier in the week.

I wanted the seg to live up to the show's Emmy win for best comedy. It even boasts Jerry Seinfeld...but the upshot was, I liked it, didn't love it. That's kinda how I felt about the show last season, even after friends kept opining how much funnier it became in the second half of its frosh year.

In the sophomore season opener, "SeinfeldVision," which airs next week, there seems to be a concerted effort to put a wee bit of heart in the show, and to Tina Fey's Liz Lemon TV producer character in particular.

"I think it's going to be my year," Lemon declares at the top of the episode -- signaling of course that things are about to go awry.

For me, "30 Rock" is still a little bit too clever for its own good, what with its endless inside-the-Peacock references. Alec Baldwin, however, makes takes the edge off every time he's on screen. I've watched the show more than once wondering if I wouldn't like it more if Baldwin's nutty TV exec character Jack Donaghy was the main focus.

The "30 Rock" definitely has its moments. As the network prepares to launch a new season, Donaghy gets the bright idea to use old NBC footage of Seinfeld to digitally insert him into new episodes of shows ("Heroes" and "Deal or No Deal" among them). When the real Seinfeld returns from vacationing in an exclusive European enclave that only super-rich people know about, he takes exception with the "SeinfeldVision" campaign, forcing some fancy footwork by Jack.

Good for Jaime Pressly! She won for supporting comedy actress for her bravura turn as a trailer prima donna Joy Turner on NBC's "My Name is Earl." Backstage she admitted that Joy is an amalgam of four or five people she grew up with in North Carolina. The win is important to her because after toiling for 13 years, "I finally changed everybody's mind...and had the opportunity to show what I could do."

I'm especially happy for her because I went out on a limb on Friday and noted that I was rooting for her in the category. I was also rooting for Rainn Wilson in the supporting comedy actor heat, but it went to Jeremy Piven. I'm 1-2.

At left, Julia Louis-Dreyfus hands Pressly the trophy for the category that she won once and was nommed seven times for during her "Seinfeld" days.

POSTED BY STUART LEVINE

Does the fact that viewer totals are excruciatingly low mean NBC's stellar Thursday night comedy lineup has little chance to be placed in the same class as in the days of "Cheers," "Friends" and "Seinfeld," all of which were ratings behemoths?

Ratings, mind you, have never come close to being equated with quality. Geez, "Veronica's Closet" and "The Single Guy" probably have higher numbers than "The Office" or "30 Rock" will ever do ... combined.

But after a TCA panel with the creator and star of each of the four comedies that air on Thursday -- "My Name Is Earl," "Scrubs," "30 Rock" and "The Office" -- it's quite obvious these guys (and lady) are funny. Really funny. What exactly does somebody have to do these days to get people to tune in?

"It's our job to make the shows good and Ben's job to make them watch," said Lorne Michaels, exec producer of "30 Rock" and "Saturday Night Live" godfather, about the job new NBC topper Ben Silverman has ahead of him.

When a reporter asked "30 Rock" star/creator/exec producer Tina Fey (pictured) whether she was confident last fall that hers was the NBC show-within-a-show would survive to see a second season, unlike Aaron Sorkin's "Studio 60 on the Sunset Strip," Fey didn't hesitate in her response.

I was 100 percent sure," she said. "I have a nasty streak in me."

(Pictured above, from right: "Office" exec producer Greg Daniels, Lorne Michaels, Tina Fey and "My Name is Earl" exec producer Greg Garcia.)