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"Lost": No. 1 in online viewing, but "Privileged" has its fans too

Lost5sawyear Here’s a news flash: “Lost” is a hit online. But so is CW’s “Privileged.”

For the first time, Nielsen Online has released rankings for online streaming of episodes and clips.
“Lost” tops the chart for the month of December with 1.4 million unique viewers, followed by NBC’s “Saturday Night Live” with 1.1 million.

By the yardstick of the total time viewers spent with a show online, the surprise leader in December was CW’s “Privileged.” The rating-challenged dramedy drew only 29,000 unique viewers, but those that did tune in stuck around for an average of 214.6 minutes.

There’s a big caveat to these rankings, however, in that they don’t include shows streamed via Hulu because Hulu won’t breakout its numbers to Nielsen (at least if I'm reading Nielsen-ese right. A Nielsen Online rep would only say that Hulu is "not available in our syndication service.")

Nielsen’s survey includes the websites of Hulu partners NBC and Fox, as well as ABC, CBS and CW. But by all accounts, Hulu's vid streaming traffic has outpaced that of the Peacock and Fox nets' individual websites. The survey captures clips that are embedded on other websites and blogs, as long as the streams come from the network's proprietary player (but not Hulu's player).

Continue reading " "Lost": No. 1 in online viewing, but "Privileged" has its fans too " »

That was the season that was -- sort of

Sarahconnorsw_2It wasn't a total loss. This is a contrarian view on the season that will go down in the Nielsen annals as the lowest rated on record for the Big Four nets, but there was some good news to be found here and there, amid the wreckage.

For sure, the season-long stats on the 2007-08 campaign are pretty darn ugly, as Variety ratings guru Rick Kissell smartly and soberly details in this season wrap. But in actuality we didn't have a season, we had two abbreviated seasons -- pre- and post-strike. Writers Guild of America leaders were as strategic as Eisenhower and Marshall carving up the European theater in triggering the work stoppage to begin on Nov. 5, to ensure maximum impact on current production and pilot development.

Of course, most everything the WGA was fighting for in its 100 Days War has been at work in force  -- on steroids -- in this topsy-turvy season: the increasing popularity of web streaming of programming and DVR time-shifted viewing, the increasing use of digital extensions of traditional programs to drive traffic to network-affiliated websites and to generate new revenue streams for our half-dozen favorite media congloms.

Beyond the fairness issue and the wonky oh-my-god-younger-generations-will-never-watch-TV-the-same-way-again considerations, let's look at what the nets have to show for themselves program-wise out of the fall and spring mini seasons of '07-'08.

Continue reading " That was the season that was -- sort of " »


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About Variety ON THE AIR

Variety's Team TV -- Cynthia Littleton, Stu Levine, Jon Weisman, Andrew Wallenstein and A.J. Marechal -- provides a roundup of stories big and small, as well as opinions and analysis from across the TV dial.