Good for Tina Fey. "30 Rock" was solid in its second outing of the season, indicating that the Emmy and biz darling is finally getting some traction.

Post-election euphoria for at least 52% of Americans probably didn't hurt (I'm convinced Fey-as-Sarah-Palin helped Obama defeat the GOP ticket), nor did a guest shot from Oprah Winfrey probably didn't hurt. "30 Rock" averaged 8.1 million viewers and 3.9 rating/9 share, according to prelim Nielsens. That's an even better retention out of "The Office" (8.4 mil, 4.2/10) than it managed last week in its third season preem.

Goodness knows, the Peacock needed some good ratings news after Wednesday's makeover went over like a lead balloon. "Knight Rider" slipping to a 1.6/4 in the demo, handicapping the rest of the night. The return of "Law & Order" (7.9 mil, 2.2/6) at 10 p.m. didn't do much to improve things, though it did seem to take a notable bite of the aud for CBS' competing "CSI: NY" (11.8 mil, 3.3/9).

John McCain's appearance delivered another big number for "Saturday Night Live."

He wasn't quite as much of a draw as Sarah Palin two weeks ago, but still big -- a 9.0 household rating/20 share in Nielsen's 56 overnight metered markets, compared to Palin's 10.7/24. Palin's seg aside, it's "SNL's" highest number since a holiday compilation seg aired in December 1997.

There was a surreal quality to the cold open with McCain as McCain and Tina Fey as his running mate. You gotta give him credit for trying, but he just looks tired, and like his running mate two weeks ago, desperate. The bit even pokes fun at the rampant rumors of division within the McCain-Palin camp, with Fey/Palin's bid to sell "Palin in 2012" T-shirts on the sly.

Silly as it is, I got the biggest giggle out of the joke about "McCain Fine Gold."

And although it's been made clear in this space that I am a Keith Olbermann fan, I gotta admit that Ben Affleck, this week's "SNL" host, gets him to an indignant T in this seg spoofing his trademark anti-Bush rants on MSNBC's "Countdown with Keith Olbermann."

Emmy's picks for writing and directing nominees in the series categories are kinda like a state of the craft report card every year. They're often the category where new and innovative programs are recognized long before they crack the more prominent races.

But in a year when Emmy voters seemed to embrace new and different, the choices in the writing and directing heats seem more pedestrian, though some of this year's contenders were so obvious (Bryan Fuller and Barry Sonnenfeld for "Pushing Daisies" Pie-lette, Matthew Weiner and Alan Taylor for the "Mad Men" pilot) as to take some of the suspense out of the race this year. Sonnenfeld (pictured left) and Taylor (pictured right) have already bagged DGA Awards for their work on these pilots.

Sonnenfeld, IMHO, can safely begin rehearsing his acceptance speech for comedy helmer. (Coming from him, it oughta be a doozy.) The competish is strong -- a six-nominee category meaning that there was one tie in the nom ballotting -- but nothing was quite so inventive and visually distinct as that first slice of ABC's "Pushing Daisies."

From my viewfinder, the dark horse in the race could be James Bobin of HBO's "Flight of the Conchords." Bobin, co-creator of the series with Kiwi comedy-rockers Jemaine Clement and Bret McKenzie, is up for the "Sally Returns" episode of "Conchord's" 12-episode frosh season.

Dan Attias nabbed a nom for the "No Cannes Do" installment of "Entourage." Paul Lieberstein has shown that there's no end to his talents by performing, writing and directing segs of NBC's "The Office," and now he's up for helming the seg "Money" Parts 1 and 2 (sounds like a James Brown hit from the early '70s). Also nommed from "Office" is Paul Feig, for handling the season finale, "Goodbye, Toby," which happened to mark the farewell of Lieberstein's character. Michael Engler of NBC's "30 Rock" is up for the "Rosemary's Baby" installment.

Hot off the Academy of Television Arts and Sciences nomination vote-tallying machine, here are the top 10 finalists for Emmy noms in the comedy and drama series heats. The final noms will be announced on Thursday, July 17.

(My 2 cents on the list follows after the jump)

COMEDY

Curb Your Enthusiasm
Entourage
Family Guy
Flight of the Conchords
The Office
Pushing Daisies
30 Rock
Two and a Half Men
Ugly Betty
Weeds

DRAMA

Boston Legal
Damages
Dexter
Friday Night Lights
Grey’s Anatomy
House
Lost
Mad Men
The Tudors
The Wire

I made a point of taking home the "30 Rock" season preem screener when it arrived earlier in the week.

I wanted the seg to live up to the show's Emmy win for best comedy. It even boasts Jerry Seinfeld...but the upshot was, I liked it, didn't love it. That's kinda how I felt about the show last season, even after friends kept opining how much funnier it became in the second half of its frosh year.

In the sophomore season opener, "SeinfeldVision," which airs next week, there seems to be a concerted effort to put a wee bit of heart in the show, and to Tina Fey's Liz Lemon TV producer character in particular.

"I think it's going to be my year," Lemon declares at the top of the episode -- signaling of course that things are about to go awry.

For me, "30 Rock" is still a little bit too clever for its own good, what with its endless inside-the-Peacock references. Alec Baldwin, however, makes takes the edge off every time he's on screen. I've watched the show more than once wondering if I wouldn't like it more if Baldwin's nutty TV exec character Jack Donaghy was the main focus.

The "30 Rock" definitely has its moments. As the network prepares to launch a new season, Donaghy gets the bright idea to use old NBC footage of Seinfeld to digitally insert him into new episodes of shows ("Heroes" and "Deal or No Deal" among them). When the real Seinfeld returns from vacationing in an exclusive European enclave that only super-rich people know about, he takes exception with the "SeinfeldVision" campaign, forcing some fancy footwork by Jack.

The series writing and directing noms are always a good bellwether of what shows or individuals are deemed best of breed by industry standards. There's so much politicking and campaigning that goes into the race to grab top series and acting noms. Writing and directing noms are a little more above the fray, though it does seem that Emmy voters sometimes see them as consolation prizes for deserving shows that don't crack the top series categories. To wit, "Battlestar Galactica" (pictured left) was recognized for drama writing and directing, but the show's rabid fans will have to keep the faith until next year to see it break into the top echelon of nominees.

POSTED BY STUART LEVINE

Does the fact that viewer totals are excruciatingly low mean NBC's stellar Thursday night comedy lineup has little chance to be placed in the same class as in the days of "Cheers," "Friends" and "Seinfeld," all of which were ratings behemoths?

Ratings, mind you, have never come close to being equated with quality. Geez, "Veronica's Closet" and "The Single Guy" probably have higher numbers than "The Office" or "30 Rock" will ever do ... combined.

But after a TCA panel with the creator and star of each of the four comedies that air on Thursday -- "My Name Is Earl," "Scrubs," "30 Rock" and "The Office" -- it's quite obvious these guys (and lady) are funny. Really funny. What exactly does somebody have to do these days to get people to tune in?

"It's our job to make the shows good and Ben's job to make them watch," said Lorne Michaels, exec producer of "30 Rock" and "Saturday Night Live" godfather, about the job new NBC topper Ben Silverman has ahead of him.

When a reporter asked "30 Rock" star/creator/exec producer Tina Fey (pictured) whether she was confident last fall that hers was the NBC show-within-a-show would survive to see a second season, unlike Aaron Sorkin's "Studio 60 on the Sunset Strip," Fey didn't hesitate in her response.

I was 100 percent sure," she said. "I have a nasty streak in me."

(Pictured above, from right: "Office" exec producer Greg Daniels, Lorne Michaels, Tina Fey and "My Name is Earl" exec producer Greg Garcia.)