More Beeping FAQs

Beep: So, here's this thing me and my compatriots have toiled over and sweated about, and all you do is make fun.

That's life in the big city, tinsel town, a place of heartbreak and disappointment and a success that often comes at the cost of interpersonal comfort and good parking.

Beep: You seem really attuned to the entertainment business. You must be waist deep in the river of entertainment releases.

Is that a question?

Beep: Don't be a smart-ass.

You haven't been reading.

Beep: Well?

Immersed in Hollywoodivity? Nope. For example, we see very little TV, broadcast or cable; not premieres nor any movies upon release and no screenings of any kind and few screeners of any consequence; almost no commercial radio broadcasts but some internet; magazines, what a pain in the butt they are; and that industry party ... we weren't there.

Beep: How can you write about the films and TV shows then?

It's about the swag.

Beep: Is this blog just a gimmick to enrich your life, home and office with bushels of promotional items that will grow more collectible over time and after you plug their value?

No. Swag, not otherwise spoken for, is regularly spread between various non-profit thrift shops around the city. What they do with it is up to them. But little swag lingers in our life; it can't be redundant to anything we already possess and it has to be either intensely practical or absurd, plus compact and athesetically pleasing ... and that likely means no project logo.

Beep: What's the trouble with logos? To you, sometimes they're good and sometimes they're bad? What gives?

A projects' logo type increases cache if the project is successful in the mainstream or even more if it's sucessful in some cultish way. But many subjective analyses impinge: Does the logo render the item useless? Is the swag item common and only made uncommon by adding the logo? Might it still communicate some message to those who have no idea what it's referring to? Can the logo be easily removed? Is the item pointless once a logo is removed? Does it look better? Is it something only a completist could love? Or a crewmember? We have no pat answers, only memories of swag and the little shreds of project logos that remain.

Beep: Who says?

You haven't been reading.

Please don't call, this post has been pre-recorded for presentation in this time zone.

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