A week after signing a deal with Kellogg’s, swimming phenom Michael Phelps has been set to host the season premiere of “Saturday Night Live.” Earlier this week, beach volleyball champ Misty May-Treanor (right) was announced as part of the lineup for the next “Dancing With the Stars.” And I have no doubt some company will also pursue cherubic gymnastics medalist Shawn Johnson.

As Phelps and May-Treanor begin to capitalize on their Games glory, I can’t help but feel for the other camera-ready Olympians who could have parlayed medal victories into endorsement deals.

Sprinter Lolo Jones (left) has the look of a spokesmodel. However, she fell short in her endeavors on the track and is destined to return to the relative obscurity of track and field.

And Jennie Finch (below), the stunner who pitched for the silver-medal U.S. women’s softball team, finds herself in a similar situation. Silver in a sport few Americans watch just doesn't translate into marketing gold. And Finch may not even have the next Olympics to look forward to; softball is off the Olympics roster until further notice.

Those are just two examples. Can you think of others?

Sports, like Hollywood, can be cruel.

— Kathy Lyford

Season Pass and the Paley Center for Media still have tickets available for the Paley Fest ’08, which started Friday and runs through March 27 at the Cinerama Dome.

All the events, which begin at 7 p.m., include a screening followed by a Q&A with the shows’ cast and creatives.

Hit the comment button and tell us which event you prefer and why you really, really want to go. We will notify you by email if you win. And there are no "Buffy" reunion tickets available, no matter how nicely you ask.

Friday, March 21: "Dancing with the Stars" (4 pairs left)
(Guests confirmed: co-hosts Tom Bergeron and Samantha Harris; judges Len Goodman, Carrie Ann Inaba and Bruno Tonioli, pro dancers Cheryl Burke, Tony Dovolani, Derek Hough, Julianne Hough and Edyta Sliwinska; and exec producer Conrad Green)

Monday, March 24: "Damages" (2 pairs left, pictured above)

Tuesday, March 25: "Dirty Sexy Money" (2 pairs left, pictured below)

Also, for the first time in the 25-year history of the annual television festival, fans can submit questions to askpaleyfest@paleycenter.org by March 10 at 5 p.m. PST. Some questions will be selected for use in the evening's discussion.

— Kathy Lyford

Note: There are no tickets left for "X-Files," "Friday Night Lights," "Chuck" or "Mad Men" and the "Tracey Ullman's State of the Union" event has been cancelled.