Flixster's 'Movies' app sees popularity soar
Add the movie theater to the long list of things that the
iPhone has put its stamp on.
Flixster’s popular “Movies” app is getting even more popular with the arrival of the summer movie season. The company says the app has been installed on 4.5 million iPhones (and, presumably, iPhone Touches) since its introduction, giving it a penetration rate of 18 percent.
"Movies" launched in november 2008, but it was an update in April of this year that really made the app popular.
The app recreates the functionality of the Flixster Web site on the go, letting filmgoers find nearby theaters and showtimes, watch trailers, read reviews from professional critics and the Flixster community. For stay-at-home types, the app also offers access to a catalog of 50,000 DVDs.
Chris Morris reports on the the intersection of Hollywood and technology, as well as the latest must-have consumer technology gadgets.
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Flixster is probably one of the best Iphone apps I've seen -- it's easy to use and it is well-designed. It would be great to see them focus on their website and improving its design a bit, but it's easy to see why they've made inroads and gained users.
Posted by: EC | 05/28/2009 at 05:41 PM