Maybe it’s time to replace it – with the dulcet tones of Homer Simpson. TomTom has unveiled a new voice skin putting the patriarch of the Simpsons household in charge of your navigation. It’ll cost you $12.95.
Sure, it’s a marketing gimmick, but with lines recorded by Dan Castellaneta, it’s a more entertaining way to get where you’re going. For example, “Take the third right. We might find an ice cream truck! Mmm…ice cream.”
Homer isn’t the first celebrity to lend his voice to navigation systems, of course. Everyone from Mr. T to John Cleese have offered skins. Kevin Carter, a TomTom spokesperson, said the most popular, by far, has been Mr. T. The company declined to give any sales numbers though.
Carter, though, says the company expects Homer to give the iconic “A-Team” brawler a run for his money.