Netflix coming to the Wii, iPhone?

Netflix has a hit with its streaming video service – and it may be looking to seal its dominance.

MultiChannel News, citing unnamed industry executives, reports the company plans to offer its “Watch Instantly” service on both the Apple iPhone (and iPod Touch) and Nintendo Wii. In both cases, the service would likely be streamed over local Wi-Fi connections – meaning you won’t be able to use AT&T’s 3G network to watch films on the go.

Netflix declined to comment on the story.

Netflix currently offers over 12,000 films and tv shows via the service (and will soon be adding ABC’s hit series “Lost,” “Desperate Housewives” and “Grey’s Anatomy”. What began as a streaming service that only targeted computer monitors has rapidly expanded, with the company now streaming its service onto Microsoft’s Xbox, Tivo’s DVRs, Blu-Ray players from LF and Samsung, several Internet-enabled television sets and Roku’s $99 Digital Media Player.

It’s the Xbox relationship that has been working particularly well for Netflix. In the first three months of the two companies’ relationship, 1 million Xbox Live members downloaded and activated the Netflix application to their video game system. In those same three months, users watched 1.5 billion minutes of streaming movies and tv shows.

Blockbuster, meanwhile, has not found the same traction for its OnDemand streaming movie service. That company did, however, recently struck a deal with Samsung to be a part of its Web-enabled TVs and Blu-Ray players starting this fall.