Disney’s out of this world “Toy Story” promotion
You have to give the Mouse credit for knowing how to put
together a publicity stunt.
Buzz Lightyear has just returned home from his 16-month stay on the International Space Station. (Well, technically, it was a 12-inch action figure of the “Toy Story” hero.) At 467 days aboard, the toy sets the record for the longest time spent in space, kind of.
Russian cosmonaut Valeri Polyakov still holds the records for flesh and blood creatures, with 437 days to his credit.
Disney will honor Buzz – along with Apollo 11 astronaut Buzz Aldrin – with a parade at the Magic Kingdom on Oct. 2. It also plans to partner with NASA for a new online educational game.
Chris Morris reports on the the intersection of Hollywood and technology, as well as the latest must-have consumer technology gadgets.
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