It was no surprise that Disney-owned ABC was one of the first media companies to embrace the iPad. Steve Jobs, after all, is a prominent board member. But now that the first numbers are coming in, you can bet that executives at the network are awfully glad they signed on early.
In just 12 days, ABC’s iPad app was downloaded more than 212,000 times. And users have already streamed more than 680,000 episodes via that app.
“We are thrilled by the overwhelmingly positive response we have received from our viewers and advertisers,” said Anne Sweeney, co-chair, Disney Media Networks and president, Disney/ABC Television Group.
Curious what's resonating with viewers so far? ABC was kind enough to list the top five most viewed iPad episodes:
· Modern Family (“Game Changer”)
· Lost (“The Package”)
· Lost (“Happily Ever After”)
· Grey’s Anatomy (“Sympathy for the Parents”)
· Jamie Oliver’s Food Revolution (“Episode 103”)