Netflix isn’t the only movie rental service that has agreed to delay giving its customers new releases. Redbox has struck a deal with Twentieth Century Fox and Universal to wait 28 days before offering movies in its machines.
The agreement might cost Redbox some customers, but it will ultimately save it money. The studios have agreed to sell the company DVDs at a lower price. The agreement is pretty much instantaneous and will begin with Universal's "It's Complicated," and Fox's "Avatar".
Time Warner has a similar arrangement in place with Coinstar, which owns Redbox, but customers are still able to get new releases immediately from Paramount, Disney and Sony.
It’s an interesting series of battle lines being drawn in the rental industry as studios see revenue from DVDs fall. Blockbuster still has Day One releases from all studios, but analysts still are skeptical the company will survive in the long run, as it does not have a good plan in place to stream video online.