3D expands its broadcast footprint

Another broadcast outlet is adding a 3D channel – and this one’s big.  

Comcast has announced it will have ESPN 3D up and on the air in time for this year’s World Cup. It’s the first true cable company to carry the channel, although DirecTV will do so as well.

It’s a move that makes sense. Sports will be what moves 3D sets in the immediate future and the World Cup is premium content. While there aren’t many 3D sets in homes just yet, the folks who have them can be turned into loud evangelists.

It’s not the first time Comcast has dipped its toes in these waters. The company ran last month’s Masters Tournament in 3D.