The company will not offer rentals-via-mail to Canadians, as it does in the U.S. Instead, it is dubbing this expansion its “first streaming-only service.”
Netflix, in recent years, has been focusing much more extensively on its online streaming services, striking U.S. partnerships with television and Blu-ray player manufacturers as well as video game consoles, Tivos and other devices.
Netflix did not offer many details about how it will stream films to north-of-the-border customers, nor did it list any pricing for the service. It did assure Canadians, though, that it would offer the service on “a range of consumer electronics devices … as well as watching on PCs and Macs.”
Service, initially, will only be in English, but Netflix plans to add French language capability over time. That, of course, could open the door to expansion into another country, but that’s likely a bit further out.
Netflix reports its second fiscal quarter results Wednesday afternoon. Analysts expect the company to report its total number of subscribers has hit close to 15 million people. Over half of those subscribers were streaming films three months ago. That number is expected to increase, as iPad and iPhone apps have since launched and the content library has expanded.